Amazon brings Prime Day celebration alive with VR zones

Amazon India is bringing Prime Day celebrations alive with one-of-a-kind virtual reality (VR) based experience to mark the occasion. Aimed at bringing the touch-and-try charm to ecommerce shopping, the VR experience allows customers to enjoy an immersive experience before buying the product. Customers will be able to view products in life-size, inspect products up close, enjoy 360-degree views and evaluate products in the environment that they are likely to use it in. In effect, they will be transported to the world of Prime Day where they can see the fit and fall of a dress on a 360 degree hologram, pick up a necklace or earring and inspect the intricate details up close or open and look at the inside of a fridge.

The e-comm giant is releasing 14 new Prime Video titles over 14 days in English, Hindi and 7 regional languages leading up to Prime Day. Customers are given experience the stellar Prime Day entertainment line-up in a virtual movie theater.

The VR experience is available for hundreds of new products launching on Prime Day and the activation is spread across Delhi NCR, Bengaluru, Chennai, Pune, Hyderabad and Kolkata where the VR experience by visiting Amazon Prime Day Experience Zones in selected malls in their city from July 6 to July 16.

Commenting on the Virtual Reality Experience, Akshay Sahi, Director & Head of Prime, Amazon India said, “We are proud to bring to customers a one-of-a-kind way to experience the exclusive product launches and entertainment we have lined up for Prime Day 2019. We wanted a way to showcase hundreds of exclusive launches and bring them closer to customers. Through virtual reality, we are able to highlight the products as well as allow customers to interact with them. We are bringing the fun back to shopping by allowing customers to fly through the world of Prime Day, stroll through its streets, play games and have an enjoyable experience.”