The brand opted to wrap Delhi Metro rakes on two of the busiest lines – Line 2 & Line 3 / 4 -- to grab maximum...
The works of art at the pandal complemented the brand’s extensive OOH campaign in the city of Kolkata
Placed at One Mall in Ahmedabad, the dandiya sticks weigh over 1 ton and will be on display till September 30
The branding, launched for a one-month period, was executed by ICONS that handles the Rapid MetroRail advertising rights
Clear Channel Outdoor provided billboards for the social campaign
The campaign, handled by Kinetic India, has been mainly deployed on large formats, particularly targeting the youth audience
Pantaloons engaged 300 students from prominent art colleges in Kolkata who created the alpana along with some 100 local residents.
Ideazfirst executed the on-ground activity on behalf of Sharekhan by BNP Paribas
The brand utilises the BMTC moving media to build high visibility across the city
OAA 2017: Celebrating Indian OOH Excellence