“The power of creative ideas to be given more importance”
Five Trends for OOH In 2016
OOH industry should work in an integrated manner: Panel
The airline has taken the film’s message to the audiences through in-flight and on-ground activations like innovatively placing posters on restroom doors of the airplanes, and...
The Accord Hotels campaign has been deployed on a mix of backlit static media and digital media at IGIA
Vodafone in partnership with Pune Municipal Corporation & National Chemical Laboratory set up ‘Eco-Ponds’ at Vodafone Stores in Pune city
“A common OOH currency to measure the media is vital”
“DOOH in China: Big & mainstream”
The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign
The brand has partnered with SpiceJet to launch a series of initiatives to make air travel for pregnant women more comfortable and enjoyable