ZEEL boards Delhi Metro to promote new Bollywood Channel

The brand in association with OAP agency executed a metro wrap to give larger than life platform to the channel launch

Zee Entertainment Enterprises Ltd (ZEEL) has opted for the exterior wrap of DMRC Line-2 rakes running between Samayapuri Badli and Huda City Centre to promote its ‘100% Shuddh Jalwa’ ZEE Bollywood channel. The media rights are handled by eg. communications, whereas the movie campaign was executed by OAP India.

The Metro train wrap is expected to capture the imagination of the young audiences that predominantly make up the commuters travelling on this line.