By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
Laqshya Solutions has planned and executed the Veet three-week, multi-city campaign
The campaign has been successful in reaching out to the TG with the brand message of how important it is to look good and stay confident. The high decibel campaign was rolled out in the North, East and West covering markets like Delhi NCR, Pune, Nasik, Aurangabad, Kolkata, Howrah, Patna, Durgapur, Nagpur, Agra, Lucknow, Kanpur, Varanasi, Bareilly, Dehradun, Gorakhpur, Ambala, Ludhiana, Chandigarh, Patiala, Meerut and Ghaziabad.
Speaking about the campaign, Atul Shrivastav, Group CEO, Laqshya Media Group said, “We are extremely delighted to have offered them another striking campaign which is very high on visibility and capable of garnering a lot of buzz for the brand. The client’s brief was very clear and that helped us in delivering a simple yet powerful campaign. We are happy to see the media strategy and plan delivering such a positive effect on the streets.
Although the brand would be visible for three weeks, the impact of the campaign will stay much longer as we have worked on a dual reach-frequency proposition for them. The team, right from media planning-strategising to buying and executing the operations, has put up a flawless show which am very proud of.”