UTV Movies dominates Mumbai outdoor with ‘Jashn Kahaaniyon Ka’

Bright Outdoor Media designed and executed the campaign including impactful cluster branding at key locations.

Bollywood movies channel UTV Movies launched an impactful OOH campaign in Mumbai to reinforce its brand presence in the M&E space. The campaign, designed and executed by Bright Outdoor Media, communicates about the series of movies scheduled to be broadcast on the channel. Large hoardings were mainly used for the campaign to create an impact among the movie buffs.

Cluster branding was done at locations like Mahim Tulsi Pipeline Road, Western Expressway Highway, Worli Sea link where at least 4-6 sites were used at a go to create the wow factor.