Campaigns

Urzza makes an energetic presence on Kolkata’s OOH landscape

Enkon executed the campaign, covering key locations like Salt Lake Karunamayee, Chingrihata, Shyambazar, Aliopre, Sector V Technopolis, Hazra, Golpark, Esplanade, South City, Ultadanga, Park Circus

Published

January 7, 2015

Nabamita Chatterjee

Bisleri International has rolled out an impactful campaign in Kolkata to promote its new energy drink brand Urzza. The brand has used LED boards for the campaign, ensuring high visibility for the brand on the city’s OOH landscape. As the LED lights give a sense of energy, they are providing a vivid impression of the product on the board, and the bright golden logo on dark blue Urzza cans seems like flashing on the LED screen.

The outdoor campaign has been successfully executed by Enkon in Kolkata covering key locations like Salt Lake Karunamayee, Chingrihata, Shyambazar, Aliopre, Sector V Technopolis, Hazra, Golpark, Esplanade, South City, Ultadanga, Park Circus.