By: Bhawana Anand
Last updated : December 05, 2017 6:53 pm
The tactical campaign was executed using a mix of digital screens, video wall, and conveyor belt scrollers
A combination of digital and static formats were used at the T1 & T3 arrival areas -- handled by TIMDAA -- to create a stronger recall campaign. The formats included Digital Screens, Video Wall and Conveyor Belt Scroller at Terminal 3 and a Conveyor Belt Scroller at Terminal 1.
Commenting on the campaign, Rohit Chopra, CEO, TIMDAA said, “The Uber campaign reflects the urban face of India. The hire car and taxi industry in NCR have seen a change like never before. As the arena gets more competitive the airport plays a salient role in their scheme of things.”