By: M4G Bureau
Last updated : July 19, 2019 12:58 pm
Spread across 1.2lakh + sft across India, the campaign was launched in partnership with OMI, the outdoor agency arm of Laqshya Media
Given the product imagery and campaign narrative, the choice has been for media vehicles that are high on impact and evoke a lasting impression. These include large billboards, airport media, mall media, etc., which gather maximum eyeballs and resonate with the TG.
Tanishq's Ahalya collection showcases diamond and colored stones based on the concept of ‘Tej’ (inner radiance) pertaining to every woman.
Speaking about the campaign, Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited, said, "We're launching this exceptional diamond jewellery collection because it reflects the inner fire emanating from the woman who adorns it. The campaign captures the brilliance, scintillation and fire in the diamonds of this collection and is an ode to the beauty of the woman who is her own muse. We hope women enjoy experiencing this collection as much as we enjoyed bringing it to them."
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