By: M4G Bureau
Last updated : February 09, 2022 10:11 am
The campaign, executed by leading OOH firm Srishti Communications, is writ large on dynamic DOOH media sites at the railway station, along with static backlit glow signs.
As the country makes rapid recovery from the third big surge of Covid-19 cases, people are stepping out of their confines to rediscover the different facets of life through travel. Tamil Nadu Tourism, the department that develops tourism in the state of Tamil Nadu, has unfurled an attractive OOH campaign at the New Delhi Railway Station that commands a huge number of passenger footfalls every day.
Commenting on the rollout of the campaign, S Kumar, Managing Director of Srishti Communications said, “It is very gratifying to see Tamil Nadu Tourism repose so much faith in the OOH medium to build huge audiences for their campaign that is suitably titled as ‘Tamil Nadu – where stories never end’. The transit is a great medium for showcasing attractive tourist destinations, and we are fortunate to have had the opportunity of partnering Tamil Nadu Tourism in executing the campaign on a mix of static and digital assets.”