Taco Bell, an international fast food chain, launched an OOH campaign in Bengaluru to draw consumer attention to its new offering'Tikka Masala Burrito'. The marketing objective was to create a buzz about the offering among the target audience. The one-month campaign was executed by Kinetic Outdoor Advertising, an outdoor specialist agency.

The outdoor media strategy was to use large formats like hoardings at four major junctions of the city. The outdoor site was chosen keeping in view the location of Taco Bell stores. An innovation was also done at a prominent location where a jut out plus flickering coal on billboard were made using LED.