By: Pray Jani
Last updated : June 17, 2020 12:42 pm
The pan-masala brand gives a tough competition to its competitors with unmissable presence in Guwahati market
An innovation on unipole has been employed with the motive to stand out from the competition and ended up generating high visibility and customer engagement. The brand identifies Guwahati as a large market for pan masala product and wanted to come up with an impactful campaign in the city.
The 12x14 ft. unipole, managed by Outreach Advertising Pvt. Ltd, showcases the cylindrical structure of the Rajnigandha packaging and the vibrant blue brand colour, that makes it unmissable and ideated to give tough competition to its competitors in the OOH space.
Guwahati has been relatively safer in terms of Coronavirus patients and the city is in the green zone meaning many activities remain open. People movement is not as restricted; giving an advantage to the brand.