By: Pray Jani
Last updated : December 04, 2019 9:07 am
Cashing in the ‘Made in India’ factor, Jumboking competes with international QSR brands
“Jumboking is a made in India brand. The Millennials, generation Z and generation alpha take great pride in homegrown brands and our campaign reflects this emotion,” pointed out the company’s spokesperson. The campaign is said to last for 15 days, where the goal is to remind the onlookers that they can also get their burgers delivered from Jumboking. The brand connected with Times OOH for the extensive reach through BQS media.
The brand has experimented with BQS media for the first time here to reap the benefits of the transit media to connect with their audience. Here, the brand is targeting the Mumbaikars who are busy commuting, and an eye-catching ad such as theirs is sure to pass the message even at a few second’s glance.