PNB woos TG with brand splash on Delhi Metro

For this campaign, Punjab National Bank leveraged the Yellow Metro line that recorded a ridership of 1.16 million passengers in May-July 2022.

Punjab National Bank (PNB) has joined hands with Delhi Metro Rail Corporation (DMRC)  to kick-start its outdoor brand campaign that will amplify its reach with the target audience.  The branding is done on the Yellow Metro line that runs between Samaypur Badli and Huda City center. Delhi Metro operates in 6 lines and the yellow line in particular recorded a ridership of 1.16 million passengers in May-July 2022. This campaign caters to both residential and commercial audiences and is expected to give a huge thrust to PNB.

The campaign creatives are meant to resonate with the local audience, as the language used is both English and Hindi and they focus on PNB’s different loan schemes. Delhi Metro is a high-impact medium that grabs commuters’ eyeballs on a daily basis and with this campaign PNB seeks to leverage this medium to convey its story and create brand recall.