The project was inaugurated by M. Paramasivam, Executive Director of Punjab National Bank (PNB) in the presence of senior Railway officials and officials of PNB.
Mahakumbh will be attracting more than 400 million devotees and visitors from across the globe.
“OAA is doing a wonderful job in recognising and celebrating outstanding creativity & innovation in the OOH domain,” says Amit Sinha.
The OOH campaign is appearing across Ocean’s The Loop networks in Manchester, Birmingham and Edinburgh and on selected large format screens in 10 UK cities.
Day 1 of Outdoor Advertising Convention 2023 had a dynamic panel discussion that raised some critical questions and thoughts - pointers that could have a bearing...
Amit Sinha will be sharing his perspectives in a panel discussion on 'How an evolving OOH can be pivotal to brand marketing'
The esteemed jury evaluated and shortlisted entries from across 6 categories
A marketing professional with over two decades of experience in sales, research, strategy, digital marketing, customer experience, product marketing & branding across multiple industries.
For this campaign, Punjab National Bank leveraged the Yellow Metro line that recorded a ridership of 1.16 million passengers in May-July 2022.
The campaign builds on the emotions surrounding owning a home, while driving home the loan scheme benefits and encouraging more people to buy a home.
