By: Bhawana Anand
Last updated : August 29, 2018 10:12 am
The online classified brand targets mainline agencies to promote their advertising business in the main metro commercial hubs
The brand has taken the strategic route to target brands via mainline media agencies by executing tactical outdoor branding inside and around the offices of agencies. The brand objective was to create a top of mind recall for their new business targeting the media planners.
Around 14 locations were selected where formats like hoardings and standees have been used to target the TG. The campaign media planning has been done keeping in view the categories of clients handled by each agency.
The second phase of the campaign will be spread out to target brand marketers directly through extended reach and sites.
“We invaded into new product selling because the buying and selling ratio has a 1:20 which means a lot of people don’t get what they are looking for it and they end up buying new products and the percentage is 92% customers end up buying a new product, such as, car, phone or real estate. Therefore, OOH came into play to build the brand recall and sustenance,” Tarun added.