By: Rajiv Raghunath
Last updated : March 26, 2024 10:39 am
The OOH works of art promote popular entertainment shows and cultural events
New York-based OOH firm KAP Media has executed a series of building wraps for the promotion of entertainment shows and cultural events. This year, KAP (in partnership with SXSW and their hotel partners) successfully transformed the landscape of downtown Austin by creating and installing their large format, short-term OOH media during the festival. This is a first-to-market media opportunity (at this scale) that allows brands to amplify their presence at the show.
The Fairmont Austin hotel was wrapped with Paramount+’s Halo TV series as well as CBS’s Original Survivor, Fire County, Ghosts, Tracker and brand new series Elsbeth. Likewise, iHeartRadio took over the entrance of the hotel to bring awareness to the 2024 podcast awards.
The Marriott Downtown featured beautiful art for the premiere of Paramount+’s Star Trek: Discovery and Hyatt Centric is the centrepiece of the Blackmagic Camera.
Darin Klein, Partner and Executive Vice President, SXSW, says: "We're absolutely thrilled to collaborate with KAP Media, the City of Austin, and our esteemed hotel partners to unveil this monumental large-scale format at SXSW. This innovative media approach is a hallmark of major events globally, and we're excited to introduce our attendees to this immersive experience for the very first time."