Netflix goes outdoor for the build-up to ‘Narcos’ launch

The campaign was executed in Mumbai and Bengaluru, using mainly large formats

Netflix took the OOH route in Mumbai and Bengaluru to promote the launch of its crime drama series ‘Narcos’. The campaign, which features the lead character Cali Cartel in the creatives, is designed a build-up to Season 3 of the series.

The campaign, handled by Kinetic India, has been mainly deployed on large formats that include hoardings, gantries, etc.