20% of top OOH spenders are tech, D2C cos: OAAA report

In Research By M4G Bureau - December 21, 2020

The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter

Netflix beams ‘Stream Fest’ on OOH canvas

In Campaigns By M4G Bureau - December 04, 2020

The campaign amplifies the OTT major’s messaging on free streaming service on Dec 5-6

The Big Picture not showing on Mumbai OOH canvas

In OOH News By Pray Jani - May 26, 2020

Bollywood and regional movie releases are not seen on the OOH canvas but media owners are hopeful that the OOH campaigns will start rolling post lockdown

OTT brands go all out at Bengaluru airport

In Campaigns By M4G Bureau - August 21, 2019

KIAB airport in Bengaluru has become a favourite spot for OTT brands like Netflix and Amazon Prime who are looking to tap a jet-setting audience for promoting their popular shows

‘Leila’ is the new OOH show stealer in Mumbai

In Campaigns By Pray Jani - July 01, 2019

Netflix promotes its latest show ‘Leila’ across Mumbai with attractive OOH creatives across key locations

UK’s Ocean acquires Ngage Media, Interbest as it expands into continental Europe

In Digital OOH By Rajiv Raghunath - March 12, 2019

Ngage Media and Interbestare two leading independent companies operating across the Netherlands

‘Selection Day’ bats in the outdoor

In Campaigns By M4G Bureau - January 02, 2019

Netflix once again takes the OOH route for the big impact

‘Global brands seek more creative use of OOH’

In Viewpoints By Bhawana Anand - November 12, 2018

Anita Nayyar, CEO - India & South Asia, Havas Media Group and CEO - Havas Group, North India shares her perspectives on the key factors that will induce global brands to go big on Indian OOH canvas

Netflix expands billboard ownership in West Hollywood

In OOH News By M4G Bureau - October 17, 2018

The streaming major in recent months has purchased at least 18 billboard faces from Regency Outdoor Advertising, in a deal estimated to be worth tens of millions of dollars

‘Ghoul’ screams horror on OOH

In Gallery By Bhawana Anand - August 24, 2018

Netflix has run the campaign in 2 phases, drawing a lot of attention to the show