KTM Bikes rides high on train wrap branding

Handled by Rapport WW, the branding exercise leverages the extensive reach of DMRC Blue Line to highlight brand identity

KTM Bikes, a brand from the Bajaj Auto stables, has accelerated its brand positioning drive by going in for branding on Delhi Metro Rail Corporation. Spotted by Media4Growth, the train wrap branding done on the metro train showcases its power-puffed bikes with strong emphasis on the brand name. The Blue Line train wrap was handled by EG Communication, while the OOH duties are handled by Rapport WW.

The brand had earlier used the same creative on Rapid Metro running across Gurgaon.