By: Bhawana Anand
Last updated : December 05, 2017 6:53 pm
The campaign, handled by Kinetic India, has been mainly deployed on large formats, particularly targeting the youth audience
The OOH campaign showcases people of different work profiles with a strong message asking India ‘let's get to work’, depicting a new India that is marching forward towards employment. King-size sites have been taken up across Delhi and Mumbai to connect particularly with the youth.
Sashi Kumar, Managing Director, Indeed, India, said, “As we advocate for job seekers, we focus on the opportunities people see in India and show examples of how people have overcome obstacles related to gender and family background in order to carve new paths for themselves.”
The campaign OOH duties have been handled by Kinetic India.