By: Bhawana Anand
Last updated : September 10, 2018 10:10 am
In association with Times OOH, INOX Movies placed branded boxes on the baggage conveyer belt at the Coimbatore airport to catch the attention of passengers collecting their luggage
Commenting on the activity, Saurabh Varma – Chief Marketing Officer, INOX Leisure Ltd. Said, “The cinema features many firsts in the region and hence we wanted to make the launch announcement in areas with high footfalls in the city and what better than an airport. INOX believes in innovation marketing initiatives and this is the first time ever a multiplex has done such an innovation in Coimbatore and we are glad that Times OOH could pull it off as per our expectations”.
The entertainment brand has worked on special creatives and communication to make innovative package more visible and attractive. Going forward, there are more such innovations planned by the brand in different markets.