Campaigns

India Today gets up & close to Bangaloreans

The news channel sent out a tactical message to corporate offices and top colleges in Bangalore – “Filter Your Coffee; Not News”

Published

May 30, 2018

M4G Bureau

India Today news channel, which took an aggressive marketing route for the recently-concluded Karnataka Elections, also roped in coffee mugs to initiate the direct messaging to the masses. Distributed in corporate offices and top colleges in Bangalore, a week-long campaign was executed in association with CupShup, offering this ambient advertising. Interestingly, the cups were designed with a tactical message saying “Filter Your Coffee; Not News”.

Related Topics:Campaign CupShup India Today media4growth

Up Next

AC brands queue up at JCDecaux bqs

Don't Miss

Vodafone promotes Business Services at airports

Daily Newsletter

Subscribe to receive the latest OOH
industry updates

Latest
Trending
Videos

Contracts & Investments22 hours ago

EssenceMediacom India wins the consolidated media mandate for Hero MotoCorp

Campaigns22 hours ago

Frazzled and Revolt create innovative digital sky ceiling to get Brits talking about mental health

Insights22 hours ago

‘Ad tech can also provide new opportunities for classic OOH’

OOH Industry4 days ago

“Partnerships are the key to unlocking pDOOH value” – Remi Roques, Broadsign

DOOH4 days ago

Make Outdoor creative again: Tim Bleakley rallies the ad industry

Campaigns4 months ago

Puma becomes PVMA for PV Sindhu

OAC10 months ago

Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024

Campaigns8 months ago

Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!

Campaigns3 years ago

Blinkit in association with Kinetic India goes all Bollywood

Campaigns4 months ago

Signpost India Limited launches Dharampeth One in Nagpur

OOH Sure!1 year ago

‘Let’s create an empathetic space for women’

OOH Sure!1 year ago

‘It won’t just be a man’s world anymore’

OOH News1 year ago

‘We’re actively exploring acquisitions and working to increase our inventory’

Gallery1 year ago

A habit of success at Prakash Arts

OOH Sure!1 year ago

‘OOH is an important channel to connect with corporate audiences’

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport) Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening