By: Pray Jani
Last updated : June 13, 2019 11:51 am
Attractive creatives and engaging campaigns showcase the theme park’s exciting offerings this holiday season
Spread across various OOH formats, Imagica attempted to showcase the variety of thrilling rides it had to offer visitors. From rollercoasters to water-rides, the campaign highlighted various features to connect with the audiences on the streets.
The summer months of April, May and June, along with October, November and December are the peak periods for Imagica, which is reflected in 360° marketing campaigns. Mumbai saw the campaign’s presence on bus shelters, billboards, hoardings, unipoles and other formats.