By: M4G Bureau
Last updated : June 26, 2020 9:50 am
Becoming the first one in the entertainment industry to resume work, Hoichoi wants to make audience feel its presence again
Under unlock phase 1, Kolkata has opened its roads, offices and leisure areas for the public but, big billboards were the things that were missing in the city. Hoichoi with its much-awaited series, Tansener Tanpura decided to launch an outdoor campaign. Becoming the first one in the entertainment industry to do this will help Hoichoi to take the excitement of audience to the next level.
Simultaneously, Hoichoi launched a brand campaign by painting the city red. This has been done to make its presence felt again and to bring back the joyful nature of the city.