By: Ria Banerjee
Last updated : June 08, 2018 3:02 pm
Large OOH formats, comprising hoardings, unipoles and transit media, have been deployed hugely for Dollar Bigboss and Missy campaigns
“Summer being a significant season for hosiery requires a top of the mind recall. Since the efforts were to increase the brand recall value, Outdoor has been a support mechanism for such 360-degree campaigns with wide media platforms. Having a range of products, we did a brand focussed campaign instead of pushing one particular range. Akshay being the brand ambassador has helped audiences connect with the brand instantly,” says Krishan Kumar Gupta, Director, Dollar Industries Limited.
Dollar Missy, a new variant from Dollar hosiery and innerwear segment offers a wide range of leggings, churidar, capris, lounge wear and innerwear for women which are not only available in local stores but also at online stores as well as e-commerce sites.