By: M4G Bureau
Last updated : May 02, 2018 11:33 am
MOMS Outdoor Media Solutions planned and executed the GEC brand’s launch campaign that marked a variety of innovations and innovative formats
Multiple traditional OOH touch-points were tapped like billboards, bus shelters and pole kiosks etc. layered with transit branding to enhance visibility such as LED screens inside the Railway stations & Bus terminus as well as bus back panels. This strategy was to create a balance between the large and small media formats with transit branding to target the on the go TG. All these destinations were plastered with the channel launch message to create high-recall factor.
Second innovation was designed on a bus shelter where to register the brand name i.e. Colors Tamil,, an Mp3 player with speakers was installed which played the channel’s Tamil brand song along with other programmes during peak hours of the day. This format was used to reach higher number of audience with a never before done innovation.
Jayesh Yagnik, COO, MOMS Outdoor Media Solutions commented, “We got an opportunity to launch a Tamil GEC channel in Tamil Nadu after 7 years and we had to do it right. We left no stone unturned to create impetus in the market with never before seen OOH planning like creating a corridor on Mount Road in Chennai or doing never before done innovations using the regular BQS format. The outcome has been a happy client and a successful OOH launch”.