By: M4G Bureau
Last updated : February 27, 2020 10:08 am
Executed in Vadodara, the brand rolled out a DOOH campaign with no turn-around time in association with Locad
Commenting on the campaign, Puneet Gupta, CEO & Founder of Clensta International shares, “It was exciting that with one click we could literally cover the entire city across LOCAD's 66 VMD network of 65" OUTDOOR LED. Their programmatic platform allowed us to advertise multiple creatives at different locations at the same time. The ability to target hyperlocal or otherwise at scale really changes the way we can reach out to our audiences.”
The complete campaign right from planning to execution was done end to end on pDOOH platform. Talking about the platform, Gupta says, “We could launch a campaign in Vadodara while sitting in Delhi with complete transparency and control. Moreover, the targeting parameters and detailed log reports are truly revolutionary”. The brand has been able to effectively target both B2C and B2B segment via one single campaign.
“DOOH will surely be an integral part of our roll out moving forward”, sums up Puneet.