Carrier AC assures chilled summer this year

Handled by Platinum agency, the campaign stands out with its catchy innovation and tactical media planning

Carrier AC, a new entrant in OOH advertising category, creates a strong impression in the market by executing an innovative outdoor campaign. Handled by Platinum agency, the air conditioning brand conveys the message to be carefree, even during the scorching summers with #Koifaraknahipata tagline. The campaign executed in multiple cities has been continuing for more than a month in the market.

To make it stand out from the rest, the agency seems to have worked on both the creative and media planning part. The campaign, spread across important locations, makes itself visible with the creatives of spilt AC structure and its transformer machine. The campaign definitely seems to be catching the attention of the masses along with providing a prospective solution to beat the heat this summer.