By: M4G Bureau
Last updated : March 19, 2018 9:15 am
The OOH campaign is an extension of the brand’s humourous TVC that depicts cricket dressing room conversation in line with the brand proposition ‘You Are Not You When You’re Hungry’
The OOH campaign creative states explicitly, ‘Captain cool loses his cool when he’s hungry’.
The campaign has been rolled out in major markets like Delhi NCR, Bengaluru, among others.