Bright Outdoor gives regional touch to ‘No-Honking’ message

The campaign has been executed in association with Chief of (Borivali-Dahisar), RTO Mumbai

In a city like Mumbai where traffic is the biggest problem, honking is a common thing witnessed on the roads. As per scientific reports, a loud honking and its continuous exposure is dangerous for a human health, leading to hearing loss. Thus, in association with the Chief of (Borivali-Dahisar), Mumbai, RTO Ravi Gaekwad and Bhushan Malandkar, Bright Outdoor Media, a Mumbai-based media owner takes the charge to stop unnecessary honking in the city through a subtle campaign.

Plastered on Bright Outdoor Media’s format, the campaign is seen communicating with the drivers ‘No Horn’ in regional language i.e. Marathi along with a simple creative.