By: M4G Bureau
Last updated : July 11, 2019 10:05 am
Customers can experience hundreds of Prime Day launches through virtual reality at select malls in top metros
The e-comm giant is releasing 14 new Prime Video titles over 14 days in English, Hindi and 7 regional languages leading up to Prime Day. Customers are given experience the stellar Prime Day entertainment line-up in a virtual movie theater.
The VR experience is available for hundreds of new products launching on Prime Day and the activation is spread across Delhi NCR, Bengaluru, Chennai, Pune, Hyderabad and Kolkata where the VR experience by visiting Amazon Prime Day Experience Zones in selected malls in their city from July 6 to July 16.
Commenting on the Virtual Reality Experience, Akshay Sahi, Director & Head of Prime, Amazon India said, “We are proud to bring to customers a one-of-a-kind way to experience the exclusive product launches and entertainment we have lined up for Prime Day 2019. We wanted a way to showcase hundreds of exclusive launches and bring them closer to customers. Through virtual reality, we are able to highlight the products as well as allow customers to interact with them. We are bringing the fun back to shopping by allowing customers to fly through the world of Prime Day, stroll through its streets, play games and have an enjoyable experience.”