Last updated : December 05, 2017 6:53 pm
Laqshya Solutions has executed the campaign in Bengaluru, Mumbai, Goa, Chandigarh, Guwahati, Mangalore, Surthkal and Manipal, targeting the E-commerce shoppers' universe
In the effort to reinforce the connect with the target audience, Abof recently rolled out a multi-city campaign to reach out to the male millennials of the metros. Laqshya Solutions executed the campaign that was meant to build a giant brand stature in Benguluru, Mumbai, Goa, Chandigarh, Guwahati, Mangalore, Surthkal and Manipal with a heavy focus and skew towards the E-commerce shoppers’ universe. A lot of insights were obtained and used to arrive at the pockets that would have the best of impact on the potential customers.
Abof along with the agency worked on a task to cover this huge young and mobile turf that are busy, always on-the-go and are open to out-of-the-box ideas. The creative on display has ‘Skult’ showcasing its brand ambassador Shahid Kapoor.
Abof sought to reach out to youth-centric groups that prefer to shop online. With prime focus on the multiple touchpoints that guaranteed the most impactful congregation of TG to identifying the crucial arterial routes that were part of their daily routine, Laqshya mapped the media units that would deliver the best scale and influence. Laqshya cleverly handpicked the panoramic sites that could magnify the campaign.
“We are extremely excited to partner with Shahid Kapoor in creating India’s first athleisure fashion brand. The early response is very positive," said Ashim Chatterjee, Chief Marketing Officer, Abof.com, “We were happy to partner with Laqshya for the launch of the Skult brand. The team helped us select the best outdoor sites in different cities which have helped amplify the launch, Ashim said.