Connect with us

Campaigns

Kurl-On catches bus for branding in Bangalore

The brand ensures presence via bus branding in the market facing blanket ban on hoardings

Published

on

Kurl-On, a leading mattress brand leverages the transit format to promote a premium range of beds designed for newly wed couples in Bangalore. While brands are facing challenge in making a presence in Bangalore market due to a blanket ban on hoarding media format, the brand takes a strategic call to execute the campaign on bus branding which is permitted by the BBMP 2018 bylaws as well as able to travel miles taking the brand to different locations. A month-long campaign was executed on 5 buses traveling across Bangalore.

The campaign executed by Spectrum Mediacom targets the newly wed couple with an interesting tagline- “BEDS FOR NEWLY WEDS”. “We wanted the campaign to be visible across Bangalore, therefore we have selected a transit medium which can travel across. We have taken multiple buses in all the locations to cover Bangalore. The creative was very eye catchy and gives a celebration feeling”, shares Spectrum Mediacom spokesperson. 

To know more about transit branding, attend 2nd Transit Media Talks- http://www.media4growth.com/events/transit-media-talks-20

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.