Jade Blue raises curiosity before store launch
By VJ Media Bureau - October 29, 2014
The menswear fashion brand generated curiosity among target audience with its outdoor teaser campaign, which was followed by a creative that reflected Jade Blue's identity during the store launch in Pune.
Jade Blue believes in the thought that "What you wear matters" and has been executing the same since the inception in terms of precision, quality, exceptional services and attention to details. Taking this ahead as a creative concept, their launch was planned with a pre-launch creative having fashionably dressed models behind the bold typographical statement saying "SOONâ€ - What you wear will matter.â€ This teaser campaign was put up ten days prior to the store launch and created curiosity across the town. A day before the launch the creative was followed by the main campaign which reflects the Jade Blue identity - "What you wear mattersâ€ that was displayed on city hoardings and gantries that perfectly targeted 45 prime positions and localities in Pune.
While the teaser was a glimpse of the thought, the revealer prompted the people of Pune to visit the Jade Blue to get more stylish as the brand clearly stated "What you wear mattersâ€.