Jade Blue raises curiosity before store launch

Jade Blue, the men’s fashion brand which has its presence across 17 cities across India, recently launched its new store in Pune which was accompanied by an outdoor advertising campaign that caught the attention of passersby across the city. According to the brand, the idea behind the campaign “What you wear matters was that Jade Blue as a brand stands for is premium fashion, lifestyle and prestige which was in tune with the residents of Pune who match these elements equally.

Jade Blue believes in the thought that “What you wear matters” and has been executing the same since the inception in terms of precision, quality, exceptional services and attention to details. Taking this ahead as a creative concept, their launch was planned with a pre-launch creative having fashionably dressed models behind the bold typographical statement saying “SOON – What you wear will matter. This teaser campaign was put up ten days prior to the store launch and created curiosity across the town. A day before the launch the creative was followed by the main campaign which reflects the Jade Blue identity – “What you wear matters that was displayed on city hoardings and gantries that perfectly targeted 45 prime positions and localities in Pune.

While the teaser was a glimpse of the thought, the revealer prompted the people of Pune to visit the Jade Blue to get more stylish as the brand clearly stated “What you wear matters.