Imagicaa launches ‘Fan Bus Parade’ with Iconic IP characters
By Ria Banerjee - January 03, 2020
The brand leverages festive time with an on-ground activity designed to build bond with the audience
Imagicaa takes out a ‘Fan Bus Parade’ to carry the festive fervour for their fans in South Mumbai. Managed by Street Talk, a division of Signpost India, implemented the activity to expand the scope of interaction of Imagicaa’s line of unique IP characters- Stars of Imagicaa in outdoors. With an objective to garner increased brand visibility and interactive crowd engagement, the campaign has created an opportunity to interact with the Stars of Imagicaa and pave the way for an exciting holiday at Imagicaa.
“As a brand, we constantly try immersive and innovative ways to engage the audience. I’m extremely happy, that cumulative efforts between Imagicaa’s BTL team and Street Talk India have resulted in a flawless execution. The tremendous response received in Mumbai is reflective of the overall success of the Fan Bus activity particularly Tubby and Mogambo’ crowd interaction. This has only encouraged us to work towards potentially exploring newer ways to amplify the brand interaction and even execute similar activations in key catchment markets and beyond,” shared Raveendra Singh, Head-of Marketing, Sales & Strategy, Adlabs Entertainment Ltd.
Iconic IP characters comprising of Tubby, Roberto, Bow Wow, Mogambo along with Chhota Bheem and Chutki have come on the board of the ‘Fan Bus’ activity that played an integral part of the Grand Imagicaa Parade. Spread across South Mumbai, the campaign was spotted in Marine Drive, Haji Ali, Worli Sea Face where the audience engagement had been a congregation points for audience across various age groups.
On this association, Dipankar Chatterjee, Managing Partner, Signpost India asserted, “It was a sense of elation working on this project and an opportune close encounter moment with the Imagicaa fervour this season. It’s always exciting to associate with brands which value innovative and interactive routes to reach out to their audience, which has been our ethos and success mantra. Another moment of pride for us is on our association with the brand Imagicaa.”