Star India’s premium streaming platform Hotstar launched a powerful OOH campaign targeting top product managers, designers, and engineers. Titled ‘Dare or Stay There’, the campaign was designed to connect with the tech minds with an inspiring call to discard their current roles and join the streaming service in building the future of online video for the world.

Over the last three years the company has made it a priority to build Hotstar as the first video-centred technology company emerging out of India with a focus on personalisation of content and advertising across tens of millions of users and creating new consumer experiences around streaming.

The OOH team at The Social Street executed the outdoor campaign which consisted of high-impact outdoor deployment across top tech hubs and parks in Bengaluru, Hyderabad, and Powai, home to some of the world’s leading technology companies.