Campaigns
Facebook tells people to ‘Live What You Love’
The campaign is in line with Facebook’s increasing concentration on giving people the power to build community and bring the world closer together
Facebook has initiated its first big marketing campaign in India that includes OOH advertising. Focused predominantly on the youth, the campaign urges the target groups to connect with like-minded people by joining more groups — through a catchy tagline ‘Live What You Love’.
The campaign is in line with Facebook’s increased focus on Community. Last year, Facebook CEO Mark Zuckerberg said his company’s new mission statement was to give people the power to build community and bring the world closer together.
Along with TVC, the social networking giant is visible on OOH on all arterial routes, junctions and important hangout locations of Mumbai, Delhi, Bengaluru and Hyderabad.
Wieden+Kennedy Amsterdam is the creative agency behind this campaign and WPP’s outdoor arm, Kinetic Worldwide has executed the OOH campaign.
AUGUST 2025
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Campaigns
AMFI uses announcements on state bus stations for its investor awareness campaign
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CampaignsStephen Curry’s ‘Shot Ready’ billboard achieves lunar alignment
-
Campaigns
KFC takes festive OOH campaign to the skies with ‘Feastival’
-
Campaigns
PlayStation unleashes fury with literally slashed OOH campaign