Equitas Bank has kicked off a campaign in Chennai widely utilising the OOH mediascapes. The campaign was executed by Chennai-based OOH firm, Brand Blitz Event Management which engaged one of the largest OOH media firms Mark Metro Group in Chennai. The campaign utilised Mark Metro’s OOH media assets located in Chennai Metro stations, Old Mahabalipuram Road (OMR) IT Corridor, East Coast Road (ECR) and Chennai Mofussil Bus Terminus (CMBT).

The brand is visible across assorted formats in Thirumangalam, Koyambedu, Vadapalani, Ekattuthangal and Airport metro station areas of the city. Some 12 boards of size 20 x 5” in CMBT bus bays, around 50 x 12” size hoardings located in and out of Metropolitan Transport Corporation (MTC) buses, a series of planter strips in OMR near NIFT towards SRP Tools, lamp pole kiosks and foot over bridge near Indira Nagar towards Siruseni at OMR have been utilised for exclusive branding.

The brand targets corporates and IT employees, especially those located on the OMR IT Corridor. Accordingly Mark Metro Group has strategically utilized inside and outside displays of the inter and intra State Bus Terminal of CMBT.

R. Balamurugan, General Manager-Sales, Mark Metro Group says speaking about the campaign, “Equitas Bank was looking out for brand solutions. Since we have the sole rights for the media assets across Chennai and with all the assets being legal, it became easier for us to provide brand solutions to them.”