No vote, no choice – McDonald’s social campaign

To urge first-time voters to go out and cast their vote during this general election, Hardcastle Restaurants Pvt. Ltd., the master franchisee of McDonald’s in West and South, has initiated a social activation campaign that went viral.

As part of the activation, customers who didn’t vote in the ongoing General Elections were not served their order. The idea was to drive home the point that since they did not cast their vote, they had lost their right to choose what they wanted.

The activation has been conceptualized and executed by the DDB Mudra Group. Once published across all McDonald’s India social properties, the film received immense engagement, reaching more than one million people on Facebook alone. A similar pattern was observed across Twitter, YouTube and Instagram, where the film was widely shared and appreciated.

Sharing his views on this campaign, Arvind R.P., Director – Marketing and Communications, Hardcastle Restaurants Pvt. Ltd., said “At McDonald’s, we believe in standing up for good and with this social initiative we are making a small yet significant effort to sensitize the youth about the power of their vote and urge them exercise their right to choose their elected representative. The message is simple – if you don’t vote, you lose the right to choose. We feel it is our duty as a responsible corporate citizen to drive the change that we want to see in the mindset of the Indian youth.”

He added, “In a few cases, we actually had customers who came back to our restaurants after voting and that is a testimony of how small efforts can make a big difference.”