Dabur enters record books with latest brand activation

Dabur, one of India’s leading FMCG brands, recently entered the Asia Book of Records for setting up the Largest Functional Demonstration with its latest activation done for Pudin Hara Fizz, an ayurvedic beverage offering from the brand. 

The innovation, situated at the Nauchandi Mela in Meerut, measures a towering 23 feet and is over 10 feet wide. The activation doubles as a drink stand where people can enjoy a refreshing cup of the lemon-flavoured beverage.

The campaign was executed with the aim of increasing brand awareness. The mela ran for well over two weeks commencing on 27^th May and coming to a close on 15^th June, 2023 and saw a daily footfall of approximately 40,000 – 50,000 people and as a result the Pudin Hara stall experienced a daily footfall of approximately 20,000 people. 

The campaign was executed by Mindwave Media – the activation wing of Vritti Solutions Ltd.