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Home » Campaigns » Dabur enters record books with latest brand activation

Dabur enters record books with latest brand activation

By M4G Bureau - June 15, 2023

The activation entered the Asia Book of Records for setting up the Largest Functional Demonstration of a product

Dabur, one of India’s leading FMCG brands, recently entered the Asia Book of Records for setting up the Largest Functional Demonstration with its latest activation done for Pudin Hara Fizz, an ayurvedic beverage offering from the brand. 

Dabur pudding hará fizz interactive campaign

The innovation, situated at the Nauchandi Mela in Meerut, measures a towering 23 feet and is over 10 feet wide. The activation doubles as a drink stand where people can enjoy a refreshing cup of the lemon-flavoured beverage.

People interacting with Dabur's fizz campaign

The campaign was executed with the aim of increasing brand awareness. The mela ran for well over two weeks commencing on 27th May and coming to a close on 15th June, 2023 and saw a daily footfall of approximately 40,000 – 50,000 people and as a result the Pudin Hara stall experienced a daily footfall of approximately 20,000 people. 

People drinking pudding hara fizz at their booth

The campaign was executed by Mindwave Media – the activation wing of Vritti Solutions Ltd. 

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