Amazon goes big on OOH to showcase its Great Indian Festival Sale

Amazon launched another extensive OOH campaign to promote its Great Indian Festival Sale. The biggest spending e-commerce brand left no stone unturned to attract the masses through an appealing and tactical outdoor campaign right from its creative concept to its execution.  The stimulating OOH campaign, handled by OOH firm Rapport WW, was designed to inform audiences of the sales dates along with creating a strong brand recall value. Deployed on multiple units, the campaign covered 8 cities -- Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Ahmedabad, Hyderabad and Pune.

The multi-format campaign used large formats, bus shelter media, metro media and media at corporate parks, reinforced by cluster branding, high-quality of media and impactful sites. In many cases, LED was utilised to highlight the sale dates on the creatives.

The biggest attraction of the campaign was creative which aptly conveyed the feel of the festival and lured the masses by showcasing the attractive products on sale.