Markets in Focus

U.S. OOH revenue hits all-time Q3 high

Year-to-date OOH revenue reached $6.98 billion, representing 3.2% growth and underscoring the channel’s continued strength through 2025.

Published

December 4, 2025

M4G Bureau

Out of home (OOH) advertising revenue in the United States increased 4.5% in the third quarter of 2025 compared to the previous year, totaling $2.13 billion. This figure, released by the Out of Home Advertising Association of America (OAAA), marks the highest third-quarter revenue volume on record for the U.S. market, extending the industry’s 18th consecutive quarter of growth. Year-to-date OOH revenue reached $6.98 billion, representing 3.2% growth and underscoring the channel’s continued strength through 2025.

“We are excited to see another record-breaking quarter for U.S. OOH, underscoring its enduring relevance and effectiveness in today’s media landscape,” said Anna Bager, President and CEO, OAAA. “Digital OOH continues to be one of the most powerful drivers of growth for the industry. It offers the immediacy and flexibility of online digital media but without the drawbacks that concern consumers, such as disruption, bots, or privacy issues. DOOH is a premium solution that delivers real-world presence, trusted proximity, and relevance at scale.”

Key Findings for the U.S. Third Quarter:

Digital OOH Continues to Lead Growth

Digital OOH accounted for 35% of total U.S. OOH revenue year-to-date and grew 11.6% in the third quarter, reinforcing its role as the category’s strongest growth engine.

Urban Formats Reflect Increased Consumer Mobility

Transit generated the highest growth among formats, increasing 11.4% from Q3 2024. Place-Based rose 8.3%, and Street Furniture increased 7.1%, mirroring rising consumer movement, commuting patterns, and out of home activity across major U.S. markets.

Broad-Based Category Growth Driven by Key Sectors

Seven of the top ten OOH spending industries in the U.S. increased investment in Q3, including three that posted double-digit gains: Financial Services (+35.5%), Insurance & Real Estate (+26.8%), and Communications (+10.3%). Local Services & Amusements remained the largest spending industry category YTD.

Top OOH Advertisers of Q3

For the first time, a brand in the Legal Services category, Morgan & Morgan, ranked as the top quarterly OOH advertiser. Among the top 100 U.S. OOH advertisers, 65 increased their spend from Q3 2024 and 19 more than doubled investment, highlighting growing confidence in the channel. Nearly 30% of the top 100 spenders were technology or direct-to-consumer brands, including Amazon, Apple, Google, and Netflix.