Brand Insights

DDB Mudra North bags MY FM’s creative mandate

A well defined strategy and strong understanding of the category helped the agency in winning the creative mandate across media channels.

Published

June 8, 2017

M4G Bureau

Dainik Bhaskar owned radio station – MY FM has appointed DDB Mudra North as its creative partner. MY FM finalised the association following a multi-agency pitch.

Speaking on the appointment, Vandana Das, President and Management Partner, DDB Mudra North quoted, “Winning the 94.3 MY FM businesses has been a triumph for us. We are thrilled to be working on the brand and are focused on producing outstanding creative ideas that deliver great results”.

Harrish M Bhatia, Chief Executive Officer, 94.3 MY FM said, “MY FM is a leader brand in the markets we operate in. We have recently expanded our network further and were looking at a creative partner who shares the same passion and enthusiasm as we do.”

Rohit Mehrotra, Brand Head, MY FM said, “Team DDB Mudra North impressed us with their strategy and strong understanding of the category. We see them as the right partner for our growth plans. Look forward to a long and fruitful partnership. We will very soon be breaking a new brand campaign.”