Campaigns

Blinkit and UNO Flip bring the game’s signature move to a flipping billboard in Gurgaon

Bringing the mechanics of UNO Flip to the streets, the outdoor execution switches between two creative messages, turning a familiar billboard format into an interactive visual play on the game.

Published

November 2, 2026

M4G Bureau

Jio Platforms celebrated its stock market debut with a drone show at Mumbai’s Wankhede Blinkit and UNO Flip have teamed up for an outdoor advertising execution in Gurgaon that gives the traditional billboard a playful twist, quite literally.

The billboard switches between two messages, bringing the central idea of UNO Flip to life through the medium itself. One side reads “The UNO you know”, while the flip reveals “The UNO you don’t”, with the game’s cards and Blinkit branding featured in the creative.

By making the billboard physically change its message, the execution draws on the game’s defining mechanic rather than simply using its visual identity. The movement becomes part of the communication, giving passers-by a reason to look twice.

The campaign is a playful example of how brands can translate a product or game’s core feature into an outdoor format, using the medium itself to reinforce the message.