Zepto and Otrivin’s coordinated OOH campaign

In a brilliant display of contextual advertising, Zepto and Otrivin have launched a coordinated Out-of-Home (OOH) campaign that uses adjacent or sequential billboards to highlight a relatable winter woe: losing your sense of smell to a blocked nose. 

The campaign features two distinct but interlinked creatives that play off each other’s messaging. The Zepto billboard leads with an enticing prompt: “This smells so good, get perfumes & more in 10 mins,” appealing to the consumer’s desire for indulgence and festive fragrance. However, the Otrivin billboard immediately follows up with a pragmatic reality check: “Blocked nose, can’t smell? Get Otrivin spray in 10 mins.” 

By placing these messages in conversation with one another, the brands create a “problem and solution” loop that is both humorous and highly effective. The Zepto creative sets the stage by highlighting the benefit of a clear nose (enjoying perfumes), while Otrivin provides the immediate remedy for anyone currently suffering from seasonal congestion. 

The campaign is executed across premium digital LED screens, ensuring that the vibrant colors and sharp copy are unmissable for commuters. The synergy between the two brands is seamless—both promise “10-minute” solutions, aligning Otrivin’s pharmaceutical speed with Zepto’s quick-commerce infrastructure.