Zepto targets dual audiences with Children’s Day OOH Campaign

Zepto, the quick-commerce platform, launched a highly contextual and emotionally resonant Out-of-Home (OOH) campaign celebrating Children’s Day by appealing to two distinct audiences: parents buying for their children, and adults indulging their “inner child.” The campaign utilized large, prominent overhead hoardings to maximize visibility in high-traffic urban areas, perfectly timing the message with the cultural moment. 

The creative uses a smart, split-screen approach on each billboard to deliver a dual proposition. The left side is consistently themed “for your child”, offering age-appropriate products like lollipops, stationery supplies, or an iPad. The right side, labeled “for your inner child,” offers nostalgic or adult-oriented treats like candies & more, remote controlled toys, or gaming consoles. This duality effectively doubles the campaign’s reach by validating both functional and impulse purchases. 

Crucially, the campaign consistently delivers the brand’s core promise immediately after the product: “get [product] in 10 mins”. By placing high-value or highly desired goods (like a PlayStation 5 console or an iPad) next to this speed guarantee, Zepto powerfully reinforces its ability to satisfy needs instantaneously, catering to the urgency of both a child’s wish and an adult’s impulse. The clean design, featuring product images and co-branding with partners like Classmate, Amul, ToyShine, and Apple, ensured a premium look that translated into an impactful OOH presence.