Tredence captures Bengaluru with iconic ‘G.O.A.T.’ OOH recruitment campaign

Tredence, a global AI and data science company, launched a high-impact Out-of-Home (OOH) campaign in Bengaluru to simultaneously capture market share and attract top-tier talent. The campaign is centered around the iconic, punchy acronym G.O.A.T. (Greatest Of All-Time), boldly challenging the audience with the message: “Be the G.O.A.T. at Tredence.” This direct, confident theme is a clear declaration of the company’s ambition to recruit the absolute best in the AI industry, transforming its employer branding into an unforgettable street-level statement. 

The campaign’s success hinges on its striking, memorable creative. Tredence moved beyond conventional corporate visuals by featuring an iconic image of a goat in a sharp, professional suit, immediately drawing attention and linking the humorous, viral concept of being the “Greatest Of All-Time” directly to the brand. This powerful visual innovation, combined with the strategic placement in Bengaluru—India’s tech hub—ensured the message resonated with the target audience of ambitious tech professionals. The strategic media format chosen was the skywalk, a horizontal and impactful structure that provided ample space to communicate effectively and enable the creative to truly stand out against the urban backdrop. The execution was skillfully managed by Media Ant on property of Times OOH. 

By utilizing the massive scale and prominent placement of the OOH format, Tredence effectively built a “G.O.A.T Presence” that became unmissable for high-traffic commuters. The campaign successfully converts a corporate recruitment drive into a confident, iconic brand statement. The repeated call-to-action, “Join the league of AI G.O.A.T.s at Tredence,” ensures that the memorable visual translates directly into a compelling proposition for top talent, firmly establishing the company as a destination for those who view themselves as the absolute best in the field.