Piyush Pandey paid tribute through citywide OOH displays

The Indian advertising fraternity woke up to a profound loss with the passing of Piyush Pandey, a legendary creative leader whose work defined modern Indian advertising and inspired generations of marketers and storytellers.

As a mark of respect, Het Graphics and Khushi Advertising have installed a series of large-format tribute hoardings across the city, commemorating his life, his craft, and his enduring philosophy. The creative carries a dignified monochrome portrait of Pandey along with one of his most remembered lines
“Front foot pe khelo.”
A line that not only shaped campaigns, but also shaped creative mindsets.

The hoarding describes him as an “Advertising world doyen” and expresses gratitude on behalf of the industry for his unmatched contribution. The stark and minimal design mirrors Pandey’s own communication ethos simple, powerful, and emotionally resonant.

Piyush Pandey’s influence goes far beyond award-winning campaigns — he brought cultural nuance, wit, and humanity into Indian advertising at a scale few have ever matched. His legacy will continue to live on in the work and thinking of everyone he inspired.