OAC

DGTOOHL to showcase data-driven OOH advertising technology at OAC Expo 2025

Running alongside the 19th OOH Advertising Convention (OAC) 2025, the OAC Expo is set to present the latest innovations, technologies, and services in the Out-of-Home industry.

Published

July 12, 2025

M4G Bureau

DGTOOHL, a pioneering company at the forefront of data-driven outdoor advertising technology, is set to exhibit its innovative solutions at the OOH Advertising Convention (OAC) Expo 2025. Committed to making outdoor advertising truly measurable, DGTOOHL plays a crucial role in bridging the gap between offline media exposure and online marketing performance, offering unparalleled insights for the entire Out-Of-Home (OOH) ecosystem.

DGTOOHL provides a comprehensive suite of services and solutions meticulously tailored for both advertisers and media owners. For advertisers, their platform empowers outdoor campaigns with real-time performance data and deep audience insights, enabling a measurable return on investment (ROI). Key offerings include precision targeting powered by detailed audience movement patterns, dynamic real-time performance metrics and robust campaign tracking capabilities, and advanced programmatic/automated ad release functionalities.

The company’s expertise is rooted in leveraging advanced analytics and real-world data to transform traditional outdoor advertising into a highly accountable medium. A core unique selling point is their precision tracking of audience movement patterns and exposure to OOH media, coupled with sophisticated attribution models that directly connect offline media engagement to online behaviors and conversions. This innovative approach allows brands to understand the true impact of their outdoor campaigns.

Furthermore, DGTOOHL enhances campaign effectiveness through robust auditing and monitoring features, providing detailed audit reports and decentralized log reports for transparency. They also offer seamless mobile retargeting solutions that integrate effortlessly with existing marketing stacks, ensuring a cohesive multi-channel strategy. By transforming OOH with data-driven precision, DGTOOHL empowers stakeholders to maximize their advertising spend and achieve clearly defined business objectives, extending their reach even into Connected TV Solutions.

Running alongside the 19th OOH Advertising Convention (OAC) 2025, the OAC Expo is set to present the latest innovations, technologies, and services in the Out-of-Home industry. Taking place on July 18-19, 2025, at The Westin Mumbai Powai Lake, the Expo provides a dedicated platform to explore the cutting-edge advancements shaping the future of OOH.