Major OOH tenders unveiled in UP by Metro Rail Corporation

Uttar Pradesh Metro Rail Corporation Ltd. (UPMRC) has announced a series of significant e-tenders, opening up substantial advertising and co-branding opportunities across its burgeoning metro networks in Agra, Kanpur, and Lucknow. These initiatives are set to offer businesses prime visibility and strategic brand integration within the state’s urban transit system.

Here’s an overview of the key tenders currently inviting bids:

1. Agra Metro: Co-branding and inside advertising rights (AGAR-09)

This tender focuses on the Agra Metro Rail-Priority Corridor, offering exclusive rights for co-branding and inside advertising across five pivotal metro stations. These include a mix of elevated and underground facilities such as Taj East Gate, Shaheed Captain Shubham Gupta, Taj Mahal, Dr. Ambedkar Chowk, and Mankameshwar, all strategically located to maximize brand exposure.

The chosen licensee will undertake the comprehensive design, procurement, installation, management, operation, maintenance, marketing, and sale of advertising spaces within these stations. This opportunity extends for a license period of 3 years.

Key Dates for AGAR-09:

● Tender Document Availability: From June 24, 2025 (11:00 hrs) to August 19, 2025 (15:00 hrs)

● Tenders Submission Period: August 6, 2025 (11:00 hrs) to August 19, 2025 (15:00 hrs)

● Tender Opening Date and Time: August 20, 2025 (15:00 hrs)

2. Kanpur Metro: Exclusive advertising rights in trains (KNPAR-14)

An official addendum has been released for Tender KNPAR-14, which pertains to exclusive advertising rights within Kanpur Metro Trains operating on Corridor-1. This tender specifically targets interior advertising spaces within the metro rolling stock, promising extensive brand reach to a high volume of daily commuters.

Extended Dates for KNPAR-14 (as per Addendum-2):

● Tenders Submission Start Date: Extended to July 11, 2025 (11:00 Hrs)

● Tender Submission End Date: Extended to July 24, 2025 (15:00 Hrs)

● Tender Opening Date and Time: Extended to July 25, 2025 (15:00 Hrs)

3. Kanpur Metro: Co-branding & inside advertising rights in stations (KNPAR-13)

Tender KNPAR-13 for Kanpur Metro invites bids for co-branding and inside advertising rights across fifteen metro stations situated along Corridor-1 (IIT Kanpur-Naubasta). These stations represent significant urban hubs, providing valuable branding locations. The selected stations encompass both elevated and underground facilities, including prominent stops like Kalyanpur, SPM Hospital, CSJM University, Chunniganj, Naveen Market, Bada Chauraha, and Naubasta, among others.

4. Lucknow Metro: Semi-naming rights of metro stations (LKAR-09)

For the Lucknow Metro Rail Project, Tender LKAR-09 offers a distinctive opportunity to acquire semi-naming rights for seventeen metro stations along the N-S Corridor. This allows for a deep and memorable brand integration by associating a company’s name with a metro station. These stations cover a wide range of popular and high-traffic areas, including Transport Nagar, Krishna Nagar, Hazratganj, Vishwavidyalaya, and Indira Nagar, connecting key commercial, educational, and residential sectors.

General Information for prospective bidders:

Interested entities, including proprietorship firms, partnership firms, companies, corporations, Joint Ventures (JV), or consortiums, are encouraged to participate. Each tender specifies particular minimum average annual turnover requirements and other qualification criteria designed to ensure capable and experienced bidders. For Joint Ventures or Consortiums, specific conditions regarding minimum percentage shareholding and liability apply, ensuring robust partnerships. Bidders must confirm they have not been blacklisted or debarred by any government entities.

Prospective bidders are advised to thoroughly review the full tender documents for detailed eligibility conditions, the comprehensive scope of work, and the complete online bidding process. All submissions are to be made exclusively via the CPP Portal (https://etenders.gov.in/eprocure/app), requiring a valid Digital Signature Certificate for secure participation. UPMRC maintains the right to accept or reject any proposals based on its evaluation criteria.